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RBI Company Profile
Our Group
RBI Holdings Limited ("RBI") is a listed company on the Main Board of the Hong Kong Stock Exchange since 1996 (Stock code: 566). It is principally engaged in the design, manufacture and sale of toys to customers all over the world on Original Brand Manufacturing (OBM), Original Design Manufacturing (ODM) and Original Equipment Manufacturing (OEM) basis.
RBI group mainly produces and distributes plastic and die cast toy products under its two major brand names "RED BOX" and "MOTORMAX" respectively.
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"RED BOX" was founded in 1985. It produces a broad range of high quality toys covering various types of plastic, soft and electronic toys. A complete line with over 500 items for infants, pre-school, boys, girls and water toys are in readiness. Standardized packaging and retails are offered for easy merchandising. We also provide concepts and develop high grade products for other toy companies. |
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"MOTORMAX" has been specialized in manufacturing high detailed die cast and plastic replicas of different kinds of licensed cars, motorcycles and aircrafts ever since 1997. Our major market segmentation includes 1:12, 1:18, 1:24, 1:48 & 1:64 collectible scale vehicles, motorcycles, model kits. Apart from manufacturing licensed model car replicas, we have playsets, dream cars series, various scales of aircrafts, there are approximately 500 models being produced by Motormax.
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Our Team
Our Hong Kong Headquarter is located in Tsim Sha Tsui East, which covers about 1,350 sq. m. (14,500 sq. ft.) with over 80 employees. We have divisions of Sales & Marketing, R&D Engineering, Shipping and Accounts Departments.
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RBI group has 6 production plants and mould making factories which are located in Dongguan, Shenzhen and Heyuan, with the total land area of about 302,000 sq. m. (approx. 3,248,000 sq. ft). Total number of workers is about 6,000. Our production is highly vertical integrated which includes design, prototype, tooling, engineering, production, sales and marketing. All manufacturing processes are completed in our factories. This assures the best possible quality control. |
To strengthen our sales promotion in overseas market, particularly for North America, we have set up a wholly owned liaison office with warehouse in Los Angeles, the U.S., in 1999. Its total area is about 5,570 sq. m (approx. 60,000 sq. ft.). Apart from that, we have a showroom in the International Toy Center, at the Fifth Avenue, New York, the U.S.
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